Normally people thinks why we need seo services from a professional seo company or what is the need to hire a seo expert to do online internet marketing for a website. If its required then can i do it myself? Below answer for all your queries is explained.
Suppose you have made a new website named say www.yourwebsitename.com, now you want your website should be known to everybody, so you start printing your website name on your stationeries, then signatures with website name in email ids, email marketing and many other ways. But doing this exercise will give you only few visitors on your website, you will never reach to a company / individual who is looking for services / products that your company offers. You can only reach to those whom you know or don’t [if email marketing done], in simple words you are contacting to all those companies or individuals whom you do not know, you also not sure that the person you are contacting is interested in your company or not. So just having a website is not going to give you visitors or prospective clients. So what’s the solution for this? Simple solution is to do take seo services from one of the top seo company. Search Engine Optimization services helps in online promotion for your website. What it means? Now days if anybody is looking for anything go to search engine like Google, they type what they want and google show results as per the data available to them. To get traffic to your website your website also should be listed at top position on google, this can be done by doing search engine optimization commonly referred as SEO. Google is very big, so to achieve top most ranking in the search results you need some seo experts’ team or a professional seo company who can help you to get higher ranking in it.
What is done in Search Engine Optimization - SEO?
When we say that seo is needed for any website then following things were done
- Deep analysis of the whole website
- Fixing the issues those are need to be
- Keyword research
- Competitors website research
- On page optimization which includes meta tags, content writing etc.
- Submission to search engines
- Google analytics and webmaster code verifications
- Google / Yahoo / Bing Local listing
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Once all these are done then next step will be Search Engine Marketing normally referred as SEM.
Every seo company has their way of doing SEM, some simply submits the website to various directories, classifieds etc. and generate as many back links. But the correct method is to do back linking by complete manual method. This method includes mainly listing the website in high pr directories, releasing articles, participation in forums, creating blogs and maintaining it etc.. In other work be active on online platforms that have good pr and high domain authority. This work needs expertise and full dedication; it varies from client to client.
Common features for any SEM work
- Classified ads creation and submission
- Business directory submission
- Blogs creation and maintenance
- Forums creations and participation
- Bookmarking site listing
- Article submission
So the combination of SEO and SEM will bring the website in search results for related keywords.
One more important point for online marketing is to have seo friendly content writing on the complete website. Check out our content writing section for more details.
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